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Multitask Unified Model (MUM) is surely an AI method effective at both of those being familiar with and generating language. It's actually not at present useful for normal ranking in Search but rather for some precise programs for example to improve searches for COVID-19 vaccine info and to improve highlighted snippet callouts we Exhibit. Neural matching
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“[…] user reactions to certain search outcomes or search consequence lists could be gauged, so that effects on which buyers generally click on will get a greater ranking.”